Kasten Toys was where it all began. Towards the tail end of its whirlwind growth, we stumbled on the product - the one clients couldn’t get enough of. So, in 2015, make custom toys was born. A family-run spin-off that took that idea, niched down, and built a plush-powered marketing machine that brands actually remembered. We turn your ideas into tangible, huggable, collectible proof that your brand has personality. We’ve done this for over a decade. So yes, we do know what we’re doing. And no, we won’t let you make something weird. Unless it’s weird on purpose… no judgment.

Nagoya, the industrial heart of Japan, is witnessing a revolutionary shift in the Custom Plush & Stuffed Animals sector. Known traditionally for automotive and aerospace excellence, Nagoya's manufacturing prowess is now being applied to the "Kawaii" industry, integrating precision engineering with textile arts. As a leading plush animal exporter in Nagoya, we leverage the city's sophisticated logistics network and proximity to Port of Nagoya to reach global markets faster than ever.
Our Nagoya-based facilities utilize AI-driven cutting patterns to reduce fabric waste by 30%, ensuring eco-friendly production for all custom stuffed animals.
Being a key Nagoya supplier, we offer seamless export services, utilizing the Chubu Centrair International Airport for rapid global delivery of custom plushies.
The industry is moving toward Sensory Integration Plush and Smart Stuffed Toys. Nagoya's tech-savvy population and its status as a robotics hub have influenced the creation of "interactive" plush animals that can respond to touch or sound, blending the lines between traditional toys and high-tech companions. This trend is particularly prominent in Nagoya's healthcare and elderly care sectors, where custom plushies are used for therapeutic purposes.
In the vibrant business landscape of Aichi Prefecture, custom plush and stuffed animals serve diverse roles:
Behind every toy is a team of quietly brilliant people who make it real. Our designers and seamsters bring the ideas to life, our production experts keep it all on track, and our incredible plush manufacturers, craft each piece with care, precision, and a ridiculous amount of skill.
We couldn’t do this without them, and honestly, we wouldn’t want to.








Whether you are a startup in Nagoya looking for your first brand mascot or a multinational looking for a high-volume custom stuffed animal exporter, we are your premier partner. Our process combines the artistic heritage of Japan with the efficiency of modern manufacturing technology.